Claude Code & MCPs built my $145K marketing machine

Cody Schneider, growth engineer and co-founder of Graph, demonstrates how Claude Code and Model Context Protocols (MCPs) were leveraged to build a $145K marketing automation system. The session covers practical go-to-market (GTM) strategies, hands-on implementation of AI-powered tools, and real-world applications of Claude for marketing automation and growth engineering.

Key Points

• •Claude Code can be integrated with MCPs to automate marketing workflows and scale GTM operations efficiently
• •Model Context Protocols enable seamless data integration between Claude and external marketing/business tools
• •Building custom AI agents with Claude reduces manual marketing tasks and accelerates growth metrics
• •Real-world GTM implementation requires combining AI capabilities with strategic marketing fundamentals
• •MCPs allow Claude to access live data sources, enabling dynamic marketing decision-making and personalization
• •Automation of repetitive marketing tasks (email sequences, lead scoring, content generation) drives significant ROI
• •Graph's approach demonstrates how AI engineering and growth engineering converge for scalable marketing systems
• •Claude's code generation capabilities enable rapid prototyping and iteration of marketing tools without extensive engineering overhead

Workflow Diagram

Concepts